眾多國際品牌爭相進入緬甸市場,外資看中這塊新大陸的四大原因:地理位置、人口、相對其他東南亞國家的低薪資、關稅優惠。
全亞洲第4大經濟體、全世界第11大經濟體、APAC會員國裡第三大零售業市場,南韓成長快速原因除了硬實力的發展,還有軟實力的文化發展與滲透。
印度零售業強勢成長,人民平均收入提高、年輕族群消費意願提高、智慧手機普及率增加等,預估在2021年,印度的零售業額會成長到美金1.2兆元。
越南人口及經濟起飛,成為全球第六大快速成長中國家,對於有意跨國投資的品牌或商家來說是很好地點,但在跨出去之前先來了解越南的消費者特性。
奈及利亞是全球第七大最多人口的國家,零售業持續快速成長中,是跨國投資的好地點。在開始開闢新市場前,先來了解一下當地市場概況。
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